Marketing Your Web Site,
Equals More Traffic, and Increased Business

Designing and then bringing your web site to life is just half of the equation for being successful on the internet. The other half is promoting and marketing your web site effectively!

Some of the techniques involved in Web Site marketing are the following:

	Proper placement of meta tags in your pages.		Registering with search engines and directory sites. [more information]
	Using your web site address on your company stationery. [more information]		Using your web site address in any publicity and advertising campaigns.
	Using signatures in your e-mails with your company web site address.		Measureing your results by means of collecting and analyzing your web site's traffic.
	Promotional material such as our very own NetCards. [more information]		Announcing your web site to various USENET news groups.
	Leaving your web site address on your company voice mail.		Newspaper press releases to introduce a new web site, or an improved web site.
	Conducting a direct e-marketing campaign		Running on-site events on your web site.
	Issuing an e-newsletter, by means of email subscription on your web site.

Using some or all of these tips will help assist in the making and maintenance of a healthy and profitable site. FTS offers many services including design and print work to complement the marketing efforts for your site, as well as ongoing maintenance packages for those who are in need of frequent changes, seach engine submission and monitoring the results of their web site.