As you already know, a web site is an important tool for advertising
your business, products and services. We call a web site " The
lobby of your Business on the Web ". Having a poorly designed
web site can sometimes do more harm then not having a web site at
all.
The list below will give you some insight when considering to redesign
your web site:
Confusing
navigations which gives your web site visitor a feeling of being
lost within the site. This can be seen by the main navigation either
being totally absent from sub-sections of the web site, or subsections
which are not consistent with the rest of the site.
Un-optimized images which take
too long to download can be a deterrent to visitors and actually make
them leave the site
Aestetically unpleasing, if
you have surfed the web then you know there are sites which are unprofessional,
with overpowering backgrounds, flashing images which distract from
the message being delivered, hard to read text, as well as grainy
and poor quality images. A site which does not leave your visitors
with a professional feel, can infact turn business away from you instead
of generating more for you.
Lack of information, the majority
of web sites for small to mid size organizations are online to serve
as an "online brochure". Having a lack of information can
leave your visitors with an uncertainty about your company. This can
be improved upon by a interviews with key personnel within your organization
and product or service specifications to obtain information which
is organized and informative. The end result will be a web site tailored
to your specific needs which educates your visitors.
Missing and broken links, a page which is
missing when you click on a link, or an image(s) which is missing
from a page are site deterrents.